Just BE
We believe the greatest style statement comes from within, simply being yourself.
Our mission is to inspire & celebrate authenticity. The thing that makes you, well...you.
Our first release, the Just BE hat, is more than an accessory; it’s an invitation to step into your story with confidence and Just BE.
Welcome to
Our Purpose
Built for the Dreamers, the Doers, and Everyone Becoming.
Just Be was founded by Jay Bauer to offer more than just headwear. This is a movement for people pushing through the noise to build something real. Whether you're chasing a goal, living your purpose, or simply showing up day after day, we see you—and we celebrate you.
Because your story deserves to be told.
Because your progress deserves to be celebrated.
Because you don’t need to be perfect—you need to Just BE.
Featured Products
Hats with Intention
Slide through a curated set of our top-selling designs—all created with simplicity, strength, and story in mind.
Real People. Real Progress. Real Life
From creators and founders to everyday heroes, our community is filled with people who choose to live boldly and authentically. A daily reminder to take that chance, do that thing, you know what to do...go do it!
Want to be featured? Share a photo Just BEing, with us!
Be creative
Be inspired
Be authentic
Be you...Just BE!